Sneaker passion ready to take over MicamPLUG-MI is the new original format developed by Fandango Club and aimed at Millennials, which will bring the culture of sneakers to Micam in 2019.

Aug 27, 2018
Posted in: , News

Following the example of overseas sneaker conventions, PLUG-ME will combine its exhibition of products and games with experiences and musical events, allowing its public of fans to find new ways to share in a powerful moment of social aggregation, while at the same time gleaning a greater understanding of a vast social and commercial phenomenon.

Sneaker fashion cannot be defined as niche: in fact, in 2018, in Italy alone, 26.9 million pairs were purchased for a value equal to 1.245,4 billion euros in retail sales. Moreover, it is estimated that the global market of sneakers will be worth 115.6 billion dollars in 2023.

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