Sergio Rossi sets itself a year-end budget of 65 million eurosReorganization with a focus on Italy for the luxury footwear brand
It seems that playing home field is extremely advantageous for Sergio Rossi: since the company returned under Italian ownership, the luxury footwear brand that today is part of the portfolio of Andrea Bonomi’s Investindustrial, has continued to grow. And now it sets itself the goal of achieving a turnover of 65 million euros in 2017, which is 5 million more than last year, with a +15% gross profit on sales.
The reorganization of the brand has accordingly been effective: the men’s line was suspended; unproductive stores were closed, while at the same time 200 new professionals were hired. Sergio Rossi also sets its sights on the Italian market in order to achieve its ambitious year-end budget. After all, Italy has increased its share of the turnover from 14% in 2016 to 20% in 2017: it’s no surprise then if Rome was chosen as the first location for the next two store openings of the brand.