Relaxo footwear, out to conquer Europe with its Bahamas and Sparx linesWhen speaking of Indian footwear, the expectation is that it is a traditional product made from leather but it is not the reality when it comes to Relaxo Footwear’s innovative proposal.
The Indian company founded in 1976, today is a leader in the production of footwear made from synthetic materials with the very best technical features at very competitive price. In Relaxo Footwear portfolio of brands, standing out are Bahamas, with its colourful and stylish flip-flops, and Sparx with its range of running and leisure sneakers. Collections that met up with great success at the last edition of Expo Riva Schuh “We have an alternative product to what is presented by our colleagues here at Riva del Garda – explains Sandeep Singh, Head – International Business of the company – Bahamas is a colourful collection, with fun decorative patterns that dynamically reflect a desire for the beach, fun, and music. Sparx instead is a collection dedicated to those who are looking for the ultimate adrenaline rush, with its running sneakers representing a perfect combination of style and technical features”.
Blend of Comfort, Economy, Style & Quality manufacturing are the main traits of Relaxo Footwear, which claims over 40 years of activity and experience in the sector. The production of the Bahamas and Sparx collections takes place in facilities located in New Delhi: Nine factories that employs over 14 thousand employees who produce close to One million pairs of footwear every day. Products with exceptional technical qualities at an affordable price that have conquered an important role in markets like India, Oceania, SAARC (the South Asian Association for Regional Cooperation), GCC (the Cooperation Council for the Arab States of the Gulf), Africa and Central and South America.
“We just began our penetration in the European market a short while ago – declares Sandeep Singh – For now, we are present in Cyprus, Malta and Bulgaria, but thanks to local & international visitors of Expo Riva Schuh which have signitficatly shown interest in promoting the brand. This will embark a new journey on expanding our presence in other European markets”.