The name “PrimaForma” summarises a project. “Prima” like raw material, “prima” like prime quality. A careful selection of materials as a starting point to create the perfect shape. A circle repeated three times (this is the brand’s symbol), to represent the perfect shape that evolves, innovates and reinvents itself by multiplying in number and in possibilities.

PrimaForma are shoes made with a modus operandi based on the expert craftsmanship of the most ancient footwear tradition, which leads to the best possible results. But if the starting point is the craftsmanship, the goal is to create a completely new product.

PrimaForma is the essence which is only obtained when you have a clear idea of what you want to achieve. The clean shapes denote a style, the result of a clear vision, due to the choice of colours and the meticulous search of details which make the difference.

PrimaForma is the newest adventure for Mondeox, a company with more than 30 years of experience in the footwear industry. An important project stemming from a careful analysis of the market demands, and the need to combine the knowledge gained in the field of technical shoes with the desire to set new fashion standards and paradigms, creating comfortable shoes, with a perfect fit and impeccable style.