With a total of 1,800 brands, 81% of which were from abroad, and 30 percent new entries, the fairs headed by the Premium Group – PREMIUM, SHOW & ORDER AT KRAFTWERK BERLIN, SEEK, BRIGHT and #FASHIONTECH – offered a complete panorama of high-end international fashion proposals.

In particular, the event of reference ‘Premium’ that was hosted in the spaces of the Berlin Station, proposed new trends in apparel and accessories for the high-end range of contemporary fashion by both established and emerging German and international brands, with more than 1000 collections featured for the Spring-Summer 2018.  The overall atmosphere of the Show was dynamic and positive, insomuch that many exhibitors counted up to 3 thousand visits to their stands thanks to the use of digital devices.

Finally, the visit of the Federal Minister, Brigitte Zypries, to the fair further underlined the economic and political importance of Premium as an international platform for business and innovation.