Possession: all ways equalFor its fortieth anniversary, Melissa revamps Melissa Possession with new colours, entrusting its promotion to young talents in NY, through an ad campaign rife with the atmosphere of the Nineties.

May 22, 2019
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An iconic sandal not only for Melissa, but for the entire history of footwear: Melissa Possession, first launched in 1997, today is produced with technologies that take only 26 seconds to produce it, with a blend of materials that is vegan, cruelty-free, and 100% recyclable. In fact, it has already been recognised as “Vegan Friendly” by The Vegan Society.

Available in four vintage colours and five bright tones, Melissa Possession changes the original slogan “Always yourself, always different” into “All ways equal” for the launching of the new ad campaign. Realized in NY, a series of young local talents including Yasmin Geurts, Kia LaBeija, Nico Geyer, Yeraldin Asencio and Dominique Shaw were involved in its shooting, with the mood recalling the atmosphere of the Nineties, while underlining the values that made these shoes a resounding success 22 years ago.



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