Pitti Bimbo baptizes “The Kid’s Lab”
Despite a scenario that is not exactly favourable for kidswear, Pitti Bimbo gets ready for its 89th edition with a wide array of new names, including Emporio Armani, along with important re-entries and projects aimed at exalting children’s lifestyle and research.
Brand new to the next edition of Pitti Bimbo to be held in Florence at the Fortezza da Basso from 20 to 22 June is the launching of The Kid’s Lab, a project that will take over the entire Top Floor of the Main Pavilion, while bringing together the different souls of kidswear research: the experimentation of KidzFIZZ, the athletic-metropolitan mood of #Activelab, the Nest’s incubator of aspiring brands, the eco-sustainability of EcoEthic and the Mini Me capsule collections of Kid’s Evolution. A great planet of research where every section will be given the chance to express its very own identity, alongside the presentation of the illustration and publishing projects of The Extraordinary Library and OFF the Page…And in the World of Fashion. There will then be a series of common areas dedicated to exhibitions and events, which will involve buyers, the press, and influencers. Among them is the joint project of Chopard with the Andrea Bocelli Foundation for the reconstruction of the school in Muccia and the “One family, All colors” exhibition by New York photographer Tom Watson for the Mamme per la pelle Association.
Altogether 560 collections will be presented at the fair, with 337 arriving from abroad, for 60% of the total. Footwear alone will represent 30% of the offering. Expected at the Fortezza da Basso are more than 5,000 buyers and a total of 10 thousand visitors. Next to brand new The Kid’s Lab area, the other sections of Pitti Bimbo will be reconfirmed with leading brands, the research and sartorial vocation of Apartment, Sport Generation with its activewear brands, and Superstreet, the soul of urban wear. Finally, there will be the pop design of Fancy Room and Editorials with its complementary trends wrapping up the journey into children’s lifestyle.
Among the names debuting at Pitti Bimbo are the already mentioned Emporio Armani, together with Araia Kids, G-Star Raw, Jacob Cohen Junior, Lotto, Pinko and Tia Cibani Kids. Instead, the fair’s historic brands will include names like Dolce & Gabbana Kids, Little Marc Jacobs, Karl Lagerfeld, Herno Kids, Miss Blumarine, Monnalisa, and Petit Bateau…
A programme of fashion shows will also liven up the fair: that of Apartment and of the brands I Natural Angel, Manila Grace, Stefania, Children’s Fashion from Spain, and Kid.modaportugal. Eagerly awaited is also the fashion show of Monnalisa, which as always, will choose a prestigious location in the city.
Finally, Pitti Bimbo will interpret the theme of the Pittimmagine summer shows, CLICK, with many new projects, events and names that will bring together buyers, journalists, and visitors from around the world.