A new record of visitors for ISPO MunichA strong, increasing attendance from abroad suggests strong perspectives for the future of the sector, highlighting the way to the digital future of the sports sector.

Jun 16, 2017
Posted in: , Fairs & Events

Over 85,000 visitors and 2,732 exhibitors from all over the world have transformed Munich for four days into the capital of the International sports industry. The positive mood in the sector was clearly perceptible in the crowded pavilions. In addition to product novelties, the fair provided important starting points for industry and commerce.

Klaus Dittrich, Chairman of the Board of Directors of Messe München: “Even in the digital age, the analogue world remains indispensable, as has clearly been demonstrated in this edition of ISPO Munich. At the exhibition, people meet and interact, developing strategies and defining new partnerships.” The ISP and Adidas conference on the theme “Digitization as a growth engine for Industry and Commerce” highlighted how ISPO Munich brings into contact the whole sector, from small specialized traders to global giants of the market. “We offer a tool to address future trade challenges. And this is not just on the four days of the fair," added  Dittrich, "but within 365 days, thanks to our digital services, such as ISPO Open Innovation or ISPO.com.“

More than 85,000 visitors from 120 countries have come to Munich. An increase of 6 per cent compared to last year (2016: 81.368). ISPO Munich has also increased the degree of internationalization. The most significant increase was being observed (in the order) from Italy, Russia, Great Britain, China and United States.

The next edition of ISPO Munich will take place in Munich from January 28 to January 31 2018.

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