The sixth and last stopover in the MICAM ad campaign leads to the celestial gates of Paradise where Beauty reigns supreme. With an elegant image, embellished by pastel colours, the next appointment is from 15 to 18 September at Fiera Milano.
On the occasion of the presentation, the organisers announced the data concerning visitor profiling from the 87th edition, with Europe once again confirmed in the lead and accounting for 85.2% of the participants. This was followed by Asi
a (9.8%), North America (1.9%, up +0.2% compared to the previous edition) and North Africa (1.6%, up +0.3% compared to the previous edition), while South America came in at 1% (+0.5% over the last edition) and Australia at 0.5%.
Head of the classification in Europe was Italy, which accounted for 56% of visitors, followed by Spain (5.5%), France (4.3%) and Germany (4%). For Asia, instead, the first country in the classification was Japan, accounting for 19% of Asian visitors, followed by Turkey (18.3%) and China (15.8%).
In general, from among Italian visitors, men represented the majority, while women prevailed among foreign visitors. The most prevalent age category was 40-60 year-olds, while 71% of Italian visitors along with 63% of foreign visitors represented SMEs. In particular, retailers were the most represented category, with 26% of Italian retailer visitors coming from Lombardy, followed by 10% from Piedmont, with Emilia Romagna, Veneto and Campania following. Finally, 64% of visitors had a decision-making role in purchase choices: an interesting fact that translated into concrete business opportunities for exhibitors at the fair.
