Melissa, the launching of the capsule collection with Fila in Milan
The Brazilian brand of deluxe rubber footwear signs a new prestigious agreement with the Fila brand and presents its new capsule collection in Milan at the WOK store.
Melissa’s surprising mix of design, fashion, and art meets up with the tradition of the historic Italian brand of FILA dating back to 1911. Thus, the Brazilian brand’s portfolio of prestigious collaborations is enriched by a new exclusive partnership that chooses Milan, the city of fashion, for its presentation.
The capsule collection conceived by Melissa in collaboration with Fila is in fact the protagonist of an extremely stylish launching, with an exclusive event to be held at Federica Zambon’s WOK Store. During its debut party, fans of the two brands will be given the chance to see the capsule collection made up by three shoe styles and one accessory: the Melissa Sneaker +FILA in two different versions that feature the Italian brand’s historic colours of white, red, and blue. There is then the Melissa Slide +FILA, which reedits one of the most popular models of the Brazilian brand with the logos of the co-branding on the top side of the shoe. Next, is the Melissa Sandal +FILA with high and jagged platforms and double velcro straps, and last, but not least, Melissa Pochette +FILA fanny pack presenting the white, blue, and red colours of the Fila brand as a throwback to the Eighties.