Manas: a return to its rootsManas is a historic brand with its roots sunk in long-ago 1956, when at Montecosaro, in the Marches, Giuseppe Sagripanti founded a small artisanal workshop.
A story that is closely connected to its territory and the “know-how” that has made this footwear-manufacturing district famous around the world. Today, Manas would like to draw upon this past of craft workmanship, meticulous details, and attention to comfort in order to relaunch the brand: a return to the past in order to launch itself into the future.
“We would like to start again from the product and from what we know how to do best, with a warm, comfortable, shoe characterised by a casual style and a sense of fashion that is never over the top, suitable for a number of different occasions over the course of the day” – explains Claudio Sagripanti -. “Our woman of reference is dynamic and modern, and in search of practical, functional, and attractive footwear, with the ability to go beyond the dictates of fashion. We have the Scandinavian and Northern European markets especially in mind for this”.
Accordingly, there is a special focus on protective materials, fur, sheepskin, and soft suede. In other words, a Manas inspired-style in its most authentic sense.
“The close ties with the territory also return, with the decision of bringing part of the production back to Italy (around 30%), also following the realignment of Eastern Europe production costs and national ones”.
“At the same time – continues Sagripanti – we will work on some technological aspects aimed at making our footwear even more comfortable. I am referring in particular to ‘Stitch and Turn’ technology, which sees the upper of the shoe stitched directly to the sole inside out, thus avoiding the use of glues and guaranteeing at the same time a result that is characterised by maximum lightness and comfort. We are also fine-tuning the introduction of an innovative technology that sees us as pioneers in the footwear manufacturing industry and which is especially suited to countries with colder climates: a patented fabric, which we will present in a preview at the Micam, capable of offering optimal warmth and a unique lightness, but at a much lower lost than classic fur and sheepskin”.
“At the same time, the outsoles, while remaining visibly bulky, are lightened in their materials, allowing them to be worn for long hours every day in maximum comfort, with memory foam insoles completing them”.
Thus, the new Manas collection relaunches the image of a brand that is quite unique and distinct.
“Naturally – underlines Claudio Sagripanti – service remains at the heart of our brand strategy: so, on-time deliveries, attention to customers, and quick re-stockings. In other words, with all the seriousness and passion that has always been a part of Manas!”