Lumberjack strives for excellenceThe maple-leaf brand continues its growth in the wake of an ambitious path that aims to enrich and expand its brand awareness and brand philosophy
The new SS19 collection of the UN.Code footwear and clothing line - launched by Lumberjack in FW17-18 - was recently presented at Pitti Immagine Uomo. This follows up on the success that, going beyond expectations, will see it distributed in almost one hundred mid-high end stores from August.
In addition, while continuing to favour traditional sales channels, the brand is also focusing on marketing and communication by investing strongly in the digital channel, something in which it believes a lot. The first step of which was the sponsorship of the Estrella Galicia 0.0 Marc VDS team, in particular by making Franco Morbidelli, the top rider of the team, its Ambassador. It is the first of a series of special testimonials able to amplify, with their dynamic and sporty essence, the values of the brand, which have always been the emblem of an “UrbaNature” style – a true philosophy of life – symbolising quality and performance. A winning team, one that unites the Italian footwear brand with the sports team, and that already plans new appointments focusing on the balance between the values of sport, nature and city life.