Jimmy Choo partners with Off WhiteThe first time for the London luxury maison with a ready-to-wear label
The collection of shoes created from the collaboration of Off-White with Jimmy Choo debuted at the SS 2018 Paris Fashion Week. The new proposals were officially presented during the Off White fashion show held on Thursday 28 September, creating quite a stir with their ground-breaking style: bold boots with drapings of tulle and transparent PVC, doubled pumps in Plexiglas, Pumps enveloped in plastic or embroidered with crystal threads and oversize bows, and heeled or flat sandals with an all-over logo bearing the name of the Off-White c/o Jimmy Choo collaboration.
A unique meeting between brands headed by Virgil Abloh and the luxury London house, with a completely unexpected outcome that produced “An extraordinary and surprising collection, with startling throwback to the roots of our brand – declared Sandra Choi, Creative Director of Jimmy Choo – for our first collaboration with the ready-to-wear world”. To this Virgil Abloh replied, commenting, “A creative dream that became reality in the merging of Off-White’s youthful and sparkling spirit, with Jimmy Choo’s proverbial elegance”.