Frau: a new site and new goals for international expansionIn conjunction with the launching of the new Spring-Summer 2018 collection, Frau presents its new online site, frau.it.
The frau.it homepage welcomes visitors with a modern, fresh, clean, and elegant image that reflects the values of the Veneto brand, inviting them to partake in an extraordinary shopping experience by clicking on the Men’s and Women’s sections of the site. From here, it is easy to view the rich selection of Frau footwear: just choose the product type of interest, follow the helpful guidelines, and – why not? – accept the useful advice of “Shop by look” that proposes the perfect matching shoe/look for you.
The Company section, instead, traces the timeline of the company and brand’s history, starting from its founding year in 1952, and arriving at present-day times with its international debut at Micam in 2018. The Product Care section provides useful advice on taking care of your Frau shoes, recommending specific treatments and care instructions for the various kinds of material. The last section, Our Stores, presents the store locator that identifies the 1300-plus multibrand sales points and 11 Frau flagship stores located in Italy and around the world.
With the new site, the Verona-based company renews its image by conveying the Italian identity of Frau footwear to international markets, with the aim of increasing its export share, which for now centres around destinations such as Spain, Greece, Turkey, Switzerland, Austria, and Mongolia. Frau ended 2017 with a turnover of 30.8 million euros and now sets itself new important goals to be achieved through a strategy of international expansion and the new Store Design Project, specifically created for promoting Frau in stores.