Four brothers for a sneaker capsule collection"Mexico", three sneakers decorated with American symbolic themes
Four brothers, who have also been friends for the last thirty years: Serge and Yves Bensimon, founders of the same-named brand of iconic sneakers, and Gilbert and Franck Ros, creators of the “Paco-Chicano” t-shirt, come together to give life to a sneaker capsule collection that mixes the respective values and iconographic references of each brand.
In 1986, the Ros brothers founded the Paco-Chicano brand, which first started reproducing serigraphic prints on t-shirts with symbolic fantasies taken from the Andalusian culture of their origins: themes like love, romanticism, flowers, hearts, ecology, and angels soon became cult motifs, conquering stars like Eva Longoria, Nicholas Cage, and Peter Doherty.
In the early Eighties, also the tennis shoes of the Bensimon brothers became the must-have accessory responsible for seducing generations of celebrities, like Liv Tyler, Julia Roberts, Naomi Watts, and Claudia Schiffer… and each season the new Bensimon collections reinforce this following.
These are the origins of the new “Mexico” SS 2018 capsule collection. The three sneakers of this line reproduce sophisticated prints inspired by American symbolic themes in a triumph of flowers, hearts, and locks.