It’s not a coincidence that the slogan of the brand is “Italian well-being”, and this is why Fly Flot has by now universally become synonymous with ultra comfortable footwear, taking care of the foot and its well-being both inside and outside the home, as a Made in Italy excellence that has capably won over a wide and loyal customer base both in Italy and abroad. Just as important and appreciated by its clientele is its legendary “well-being in four points”, which is guaranteed by the use of an exclusive sole that is anti-slip, anti-shock, self-modelling, and anatomical.
Today, the brand founded in 1985, with its headquarters in Calvisano (BS), looks ahead and once again bases its future strategies on a product that guarantees the well-being of the foot.
Our customers expect footwear with certain characteristics and a high level of comfort – comments Carlo Migliorati – and today we can offer all this with a product designed not only for the summertime and home use, but also for the entire day and all 12 months of the year.
Driven by the demands of a clientele – which is used to the comfort of its legendary sandals and home slippers, Fly Flot is in fact increasingly focused on proposing complete collections that offer footwear for daily life, and which can be worn throughout the course of the day and for all seasons of the year. A strategic choice that is also of benefit to traditional sales points, which can set up areas and corners “dedicated” to proposals not only for the summer and home, but also for in-between seasons. Maximum comfort is ensured also in the new models, from the meticulous study of the foot’s conformation, to the special direct injection system onto the upper.
Our footwear always starts from the careful study of the shape, which allows the foot a continued feeling of optimum comfort throughout the day. In fact, it’s important to not forget that the foot is extremely sensitive, and that over time even slight discomforts can become serious problems for the health of the foot and person in general. This focus on well-being is and always will be at the heart of our product – states Alice Migliorati, Sole Administrator of Fly Flot srl.
Fly Flot is an extremely well-known and well-loved brand not only in Italy (where 68 percent of its market is located), but also in the rest of Europe and around the world, and this is thanks to a quality Made in Italy product and well-being that can be ‘put to the test’ on every model – adds Carlo Migliorati . – Just take a look at the many comments we receive everyday on our website from every part of the world.
Ours is an e-commerce service – continues Alice Migliorati – which supports sales points, without entering into competition with them. Besides reinforcing the image of the brand, in fact, it allows all those customers who do not have a store selling our footwear located close to their homes to have the desired product shipped to them directly, paying only the additional costs of the shipment. Moreover, the various comments and suggestions made by our clientele on our website, pushes us to constantly improve our products and services.
