The new project is the result of a multi-year licensing agreement signed with Simonetta, which updates the design, production, and worldwide distribution of the creations dedicated to girls between 0 and 14 years of age. What brought the two brands together is their similar interest in creativity, research, and tradition:

We are enthusiastic to announce this partnership with Simonetta, – declared Mauro Grimaldi, CEO of Emilio Pucci – a company that shares in our same values of quality, a passion for creativity, and the pursuit of a sophisticated elegance, which represents the highest expression of Made in Italy. Pucci has always been synonymous with colour, joie de vivre, energy, and sophistication, and the girls’ collection represents a natural extension of our universe.

To this, Roberto Stronati, President of Simonetta, replied:

I believe that the collaboration with Emilio Pucci represents a great opportunity for both our companies. The ability of Simonetta to create collections inspired by beauty, of excellent quality, and with a respect for the very young and their world, perfectly merges with the Emilio Pucci style, which is constantly projected towards the creation of tasteful garments that are easy to wear. We are accordingly very proud to undertake this new adventure that is fruit of a shared history and the value of Made in Italy, which over the years, has made our two companies ambassadors of creativity and excellence around the world.