Dirk Bikkembergs, new development with GbgThe Dirk Bikkembergs footwear license passes from Zeis Excelsa – historic owner of the brand - to Global Brand Group, a reality with its headquarters in Hong Kong, which is controlled by Levitas.
“The agreement will go into effect starting from the FW 2019-20 season. – is what is stated in the official press release – The new collections will have a new stylistic vision, introducing the use of innovative materials and productive techniques, in a combination of style and sports that respects the DNA’s brand”.
Thus, the restyling of the brand already kicked off a few seasons ago continues: not only the product, but also distribution, will be subjected to new strategies. Key to ensuring the success of this venture will be Gbg’s past collaborations with leading realities in the fashion industry and especially the footwear segment, including names of the calibre of Calvin Klein, Juicy Couture, Reiss and All Saints.