In 2018, Deichmann sold 178 million pairs of shoes worldwide between its traditional and online stores. At the end of 2018, the group’s stores arrived at 4,053 in number – compared to 2017’s 3,989 stores – with 40,698 employees (1,300 more than 2017), while 60% of sales were accounted for by Germany, with the remaining 40% generated abroad.

In 2019, the company plans to invest 285 million euros, of which 102 million is destined for Germany alone, not only in the modernisation of its store network and in the opening of new stores, but also in its international and digital expansion.

Deichmann also plans to enter two new markets: in the Middle East, where it will open in Dubai with the Azadea Group as its franchising partner; and in China on the T-mall platform. At the same time, it is also interested in the Estonian and Latvian markets.

Growth also characterised 2018 sales in the Italian market, where 3.6 million pairs were sold in more than 70 monobrand stores spread out between Northern and Central Italy.