D.A.T.E. growth and distribution plansD.A.T.E. flies high, and after having put a positive 2018 with growing sales figures and international distribution behind it, its wraps up the FW19 season with an incredible +24%.
The Florentine brand of sneakers with the squared logo has arrived at 840 stores through its selective distribution network that includes the very best Italian and international retailers like Saks Fifth Avenue, Bergdorf Goodman, Harvey Nichols, Isetan, Galerie Lafayette, Kadewe, Rinascente, Beymen and many others.
Lately, the brand’s strategies for development has seen it focus for the SS19 season on non-EU markets, including especially the USA with a selection of top stores, Japan, Russia, and the UK: “Special attention was reserved for London with our collections presented in select boutiques – declares Tommaso Santoni, one of the founders of D.A.T.E. – Since October 2018, we have had an agreement of collaboration with IPR London, the public relations and brand-building firm, for the expansion of our seeding activities and mediatic presence across the territory”.
In addition to its plans for growth, D.A.T.E. would like to continue along the road of creative collaborations that in 2018 saw it cement partnerships like D.A.T.E. x Harvey Nichols, D.A.T.E. x Soft and D.A.T.E. x the Blond Salad. D.A.T.E.’s design development and research onto materials will find new opportunities for customisation that will be revealed in the near future.