Sixty years of passion and care for children has established the Chicco brand as an icon in the sector of baby care on a worldwide level. Among the top ten Italian brands of consumer goods worldwide, Chicco was in the past and still is now the point of reference for entire generations of children.

Today, Chicco celebrates this important anniversary telling the tale of its universe and the Chicco Generations with an exhibition-event to be held at Teatrino Lorenese during Pitti Bimbo (Florence, 21-23 June 2018). Millennials, Generations X and Y, Digital Natives and Baby Boomers: different children and different eras reunited by the same connection to and passion for the Chicco brand, which we will rediscover in the highly colourful and entertaining timeline of the exhibition.