Bloomingdale’s inaugurates the new “shoe floor”Not just a simple new layout dedicated to luxury footwear, but a bona fide design temple for shoes where it is possible to find a little bit of everything: from luxury to contemporary footwear, and from established to emerging designers. The renovation of the new Bloomingdale’s shoe department follows the example set by Saks Fifth Avenue and Selfridges.
A total of 100 established brands and around twenty new entries for the inauguration on 59th Street in New York of the new Bloomingdale’s “The Hearth Shoe York”, which will be used by this department store to establish itself as a point of reference in footwear retail.
The new space has a striking and contemporary layout for presenting the collections of new designers to the luxury segment like Brian Atwood, Givency, Oscar de la Renta, Sophia Webster and Tabitha Simmons, along with nine shop-in-shops of leading designer names like Jimmy Choo, Salvatore Ferragamo, Dior, and Gucci… names that presented exclusive models for the launching of the new area.
“It is possible to find anything you might desire here, from contemporary to designer footwear. Any trend you might be looking for can definitely be found here! – declares Jennifer Jones, Operating Vice President of Bloomingdale’s and Merchandising Manager of the women’s shoe division – We have not just limited ourselves by moving from one floor of the store to the next, but have also presented an original project and expanded our selection”.
Among the brands of the contemporary selection are included Aqua, Castaner, Chiara Ferragni, Creatures of Comfort, Joshua Sanders, Kenzo, P448, Schutz and Zespa, and soon the selection will also include Tory Burch and Stuart Weitzman. “It’s not just luxury footwear, but also contemporary, as already mentioned: – comments Erica Russo, Vice President of fashion direction for Bloomingdale’s – we would like to show our clientele that we have many different options and that we can serve every kind of customer. We would like to offer a shopping experience that brings back in vogue a certain theatricality and demonstrates the existence of a place where it is possible to find what you looking for, in what is a pleasurable purchasing experience”.