Baldinini focuses on e-commerce with baldininitrend.itThe historic brand of luxury footwear from San Mauro Pascoli (FC) decided to increase its e-commerce efforts by launching a direct sales platform dedicated to its Trend line, which is managed in-house, alongside the pre-existing Baldinini portal.

Nov 02, 2017
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The aim is to increase the web sales, which currently make up around 5 percent of the brand’s turnover, so that they arrive at 10% to 20% of its total sales revenue, with a focus on the Italian and European market. The online investment however is flanked by an equal offline investment, with the goal of growing in the Russian market where the brand has been present for more than 30 years, but also in Europe, the United States, and the Middle East. The new Baldinini openings will include in particular Peking, with a new store, four openings in the Middle East, but also new stores in Azerbaijan and Georgia.

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