“I” as in I or the Id, a powerful symbol of identity and belonging, “29” for the year in which the a.testoni adventure first began:  united together they become I29, the name of the new iconic model proposed by the renowned brand from Bologna.

These three figures, in fact, contain a world of meaning: the Made in Italy heritage, tradition, and passion for the beautiful and well-made products we are envied for around the world.  There is then much creativity, and the desire to go beyond and innovate, while respecting the DNA of the brand.

I29 is a lace-up model inspired by the desert boot:  in natural washed-out canvas and suede calfskin, it features a grip-fast outsole and an appeal perfectly suited to the contemporary man in search of the perfect combination between design and functionality.  a.testoni is ready to welcome this man at the next edition of Pitti Uomo, from 13 to 16 June in Florence, which will also be the occasion for officially launching the new I29 model.