The project of Pitti Immagine dedicated to women’s contemporary apparel gets ready to launch a new edition by focusing on innovative product culture and proposing a well-balanced mix of established firms and emerging brands, together with young Italian fashion designers and international creative talents. On show, will be the collections for Spring Summer 2020 presented by more than one hundred brands, of which 40 percent will be foreign.
At the last edition, just wrapped up this past 25 February, the ‘fashion experience’, which recently returned in via Tortona where it is held in conjunction with the ‘White’ exhibition, recorded an extremely dynamic and positive atmosphere, with buyers numbers up by 21% over the previous year. Overall, 5,700 professional visitors attended the event, with a rise in both foreign and Italian numbers. Foreign buyers represented around 20% of the total, exceeding the 1100 mark, with especially strong performances by buyers from Japan, the United States, and China; and from Europe, Spain, France, Germany, and Switzerland.

“Super confirmed its winning characteristics – was the comment of Agostino Poletto, General Manager of Pitti Immagine, at the end of the event – and received great appreciation from the buyers who came to Milan and the participating companies. The feedback was unanimous on the careful work of selection: the balancing of key companies in terms of product quality, strong brands in the world of capsule collections, alongside the most creative accessories and young designers, such as the ones that came from South America for the Super Talents project in collaboration with Vogue Italia and Vogue Talents, the Armenian designers present in collaboration with the Fashion & Design Chamber of Armenia, and the special participation of Stand, among the most acclaimed emerging brands in Scandinavian fashion.  We are very aware that the retail fashion scenario is going through a big evolution and is experiencing a complex moment, both in Italy and abroad, and for this reason, we want Super to be an increasingly buyer-oriented rendezvous that is capable of presenting exciting ideas and products”.