Founded in 2012 as an independent brand with its headquarters in London, VIVOBAREFOOT has known how to revolutionise the concept of the shoe by patenting an ultra-light sole with anti-perforation characteristics, which capably protect the foot while ensuring the highest sensory experience. The company aims to arrive at a 90% use of sustainable materials for its entire men’s, women’s and children’s range by 2020, becoming 100% sustainable by 2021.
The corporate mission of innovation and sustainability is also strengthened by the new and revolutionary Primus Lite II Bio shoe, available online as of May 20th in a limited edition that costs $160/pair. It is a vegan and highly performance shoe designed with an over 30% use of renewable plant-based materials, including organic TPU obtained from yellow corn, natural rubber and Bloom seaweed. Plant-based materials are purchased and processed in a responsible and sustainable way, reducing the amount of water and energy needed, while lowering CO2 emissions. Another important characteristic of this shoe of the future is its light weight, since it weights around 10% less than other high-performing shoes on today’s market.