The strategy for development is divided into two channels, the online channel and physical stores. After the Italian openings in Milan, Rome, and Turin, in August, Velasca opened its first foreign store in Paris, and in September, it will open another store in London, followed by one in New York. In 2020, additional openings are expected take place abroad in Copenhagen, Stockholm, and Madrid, as well as nationally in Bologna, Palermo and Naples. The concept of the stores will always be that of an Artisanal Workshop, the ideal setting for presenting the brand’s handcrafted products.