It’s never too early to start thinking about the environment and its protection: the historic German brand Puma is convinced of this and debuts with its eco-friendly line for children named TIME4CHANGE. Made from organic cotton, TIME4CHANGE aims to raise awareness about the dangers of global warming among the littlest set. With combinations of soft and neutral colours and trendy silhouettes, the line offers a natural look for a new generation that has the responsibility to start thinking in a sustainable way. The new TIME4CHANGE collection is available on and in PUMA Stores, as well as from select retailers.