Federica Nesti, a second-year student from the Academy of Luxury in Milan, was the winner of the “Design your Thierry Rabotin” contest. The contest, announced in what was the twentieth anniversary of the company, ended on 19 February at MICAM and was the occasion for underlining the exceptional qualities of the Italian brand renowned for its first-rate materials, attentive and exclusively Made in Italy manufacturing, and the meticulous design of its shoes.
The contest was kicked off last September, when the company from Parabiago decided to make room for young creative footwear talents by organising a creative contest on the theme of fashion shoes, asking them to create a model that recalled the Thierry Rabotin concept: “essential shoes for women of all ages who refuse to sacrifice comfort for fashion”.
Many replied to this call for young designers, both in Italy and from the rest of the world: the judging panel of experts made up by Parabiago Collezioni, Matteo Pasca from Edizioni AF, Diego Rossetti from Confindustria Altomilanese, and footwear blogger Sara Mallia, declared the winners based on the originality and quality of their projects, with the first place winner also having the possibility of his/her project included in the brand’s next collection.
The work of Federica Nesti was rewarded because she know how to pick up on “the essence, philosophy, and identity of the product – commented Thierry Rabotin designer Massimo Balbini – She worked on the logo, giving it a modern, new and dynamic look”. After Federica, in second and third place, were two students from Modartech in Pisa, Federica Barsetti and Giulia Barbieri.