i²d, a company specialising in Artificial Intelligence-based solutions for physical and digital product design, presented its innovative YouFeed solution at the SMAU International Roadshow in London last March. It helps optimise products, services and market performance by combining technologies and touchpoints with InsightGPT’s proprietary AI software. YouFeed facilitates the collection of voice feedback immediately after the user experience, thanks to a system of physical and digital touchpoints – including NFC tags, QR codes, smart buttons and interactive totems – which, through InsightGPT, are transformed into actionable insights for redesign purposes. YouFeed is among the 40 best ideas selected by SMAU from over 200 applications from all over Italy.
‘Participation in the SMAU International Roadshow is a strategic step for i²d. London represents a key market for innovation and technology, and we are thrilled to bring YouFeed into contexts where dialogue between companies and consumers is increasingly central,’ said Tommaso Castelli, CEO of i²d. ’We believe that the future of product and service design lies in actively listening to the customer: YouFeed allows companies to collect insights in real time, reducing response times from the marketplace and constantly improving the customer experience.
InsightGPT, in particular, is able to collect data from numerous sources – physical points, marketplaces, internal databases, social media – and organise it into a structured database, using an Augmented Generation Retrieval framework that guarantees the accuracy of the information. Thanks to this flexibility, YouFeed is able to adapt to different industries and is customisable to specific needs to automatically discover the most relevant aspects from the collected data, improve products and services, monitor brand perception and optimise market performance in real time.
‘Thanks to the integration with the product designers’ experience, YouFeed is able to transform feedback into actionable insights and interactive dashboards, thus providing customised analysis and objective benchmarking. – added Tommaso Castelli – The system enables continuous monitoring of customer preferences, highlighting changes in real time and tracking the impact of implemented improvements’.
The SMAU Roadshow, organised in collaboration with ITA – Italian Trade Agency, offers Italian start-ups and corporations the opportunity to explore new markets and forge strategic partnerships with international players. The participation of i²d confirms the company’s role on the innovation scene, making it a reference partner for those who wish to transform feedback into a concrete competitive advantage.
