The "WAMI" working group and National Chamber for Italian Fashion promoted an initiative dedicated to the themes of inclusion and BIPOC representation
With a project planned and guided by the designer Stella Jean, Edward Buchanan, stylist and creative director of the Sansovino6 brand, and Michelle Francine Ngonmo, founder of the Afro Fashion Association and National Chamber of Italian Fashion, together with the collaboration of five other black professionals – Veronica Costanza Ward, Celia Sears, Angelica Pesarini and Jordan Anderson – the second edition of “The Fab Five – We are Made in Italy” was presented. Stella Jean, the only black member of the Italian Fashion Chamber, has strongly encouraged the presence of Afro designers in Made in Italy. From July 2020 to today, dialogue and team building have led to the creation of the “We Are Made In Italy” ("WAMI") project, which is extremely important for fashion, certainly, but also for the whole country. The five brands selected, headed by African talents were able to present their collections on the international stage of Italian Fashion Week. Joy Meribe by Joy ljeomaMeribe, Karim Daoudi by the designer of the same name, GISFAB by Claudia Gisèle Ntsama, Frida-Kiza by Fabiola Manirakiza and Mokodu by Pape Mocodou Fall were the names selected for this occasion, who partnered with major Italian manufacturers to make their creations. The five talents, who have their roots in the African continent but are building a solid future in Italy, presented their collections in a virtual fashion show that opened Milan Fashion Week. This was complemented by a digital showroom, where the designers were able to tell their stories through biographies and collection look-books. In addition, CNMI organised personalised online meetings with the most important Italian and international buyers. "By guiding these young designers, the National Chamber for Italian Fashion will become a model for a new multicultural Italy. The companies that have collaborated with us have taken the decision to open the doors of their ateliers and archives. They are teaching these young talented designers unique and precious techniques,” said Stella Jean. “Made in Italy is not just a label, but it is a concept that holds a treasure, synonymous, as it is proving today, not only with technical excellence, but also human excellence.” The President of the National Chamber for Italian Fashion, Carlo Capasa, also declared his complete support for this initiative, which aims to promote diversity and inclusion, the main pillars of the strategy of the Italian fashion industry.
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