For Maurizio Croceri, founder and CEO of Eli-Group and creative mind of Enterprise Japan, the key to everything is to give the right importance to every single production phase in order to create something unique and leave a mark. A philosophy that also guides the brand’s new collection, which looks at the sneakers that have written the history of streetwear from the 1980s to today and integrates a sartorial spirit in which the dynamism of street-style and the comfort of high-end athleisure coexist. The most iconic shapes inspire ENTJPN’s new urban aesthetic: a conscious revival that focuses on the quality-time-material triad to restore sneaker’s true value.