Founded in 2007 in Turkey, a bridge between Europe and Asia, Eren Terlik initially began its business by producing slippers for hotels and, under the Chirpy brand, has grown in the indoor slipper segment by adopting an agile production model capable of adapting rapidly to the changing needs of the market. Today, the company operates with a 90% integrated production structure, meaning that key components such as soles, insoles, embroidery and moulds are produced in-house. But that’s not all: production, which takes place in a 12,000-square-metre factory, employs a workforce that is 90% female. Around 40% of production is dedicated to the Chirpy brand, whilst the remainder is for third-party Turkish and international clients, with a range that includes winter slippers and summer styles, alongside a steady expansion of collections and new product lines.

What sets your production apart from that of your competitors?

At Chirpy, our main strength undoubtedly lies in our integrated production structure, which enables us to manufacture the most critical components – such as soles, insoles, embroidery and moulds – in-house and manage all design processes internally. This allows us to maintain the highest quality standards and ensure full control at every stage of production. Furthermore, we place comfort, durability and aesthetics at the heart of our production approach. Thanks to our ergonomic designs and high-quality raw materials, our products are long-lasting and easy to use. Key factors are also our ability to closely follow trends, rapidly develop new collections and maintain a flexible production structure.

What are your main markets, and which ones are you most interested in?

We are currently expanding our export network and strengthening our presence in international markets. We are closely monitoring markets with growth potential, particularly in Europe. Europe remains our natural home ground. In the near future, we aim to consolidate our position in the North American market and increase our export volume to achieve sustainable growth on a global scale.

You are exhibitors at Expo Riva Schuh: why is this trade fair a key event for your business?

We took part in Expo Riva Schuh for the first time in June 2022 and, since then, we have regarded this event as one of the sector’s most important international gatherings. The fair offers significant added value in terms of direct contact with international buyers, observing new market trends and positioning our brand on an international platform. It also serves as a strategic platform for developing new partnerships and strengthening our export network.

What are your expectations for the next edition?

For the next edition, we aim to introduce our new collections to a broader international audience and strengthen our relationships with existing business partners. At the same time, establishing potential collaborations in new markets and increasing our brand’s global awareness are among our key priorities.

How do you plan to cope with the difficult international situation linked in particular to the war in the Middle East?

We are aware of the geopolitical developments occurring on a global scale and carefully manage such periods of uncertainty. To ensure business continuity, we focus on diversifying our supply chain, creating a balanced presence across different markets, and increasing our operational flexibility. Our strategy is based on reducing dependency on a single region, distributing risks, and exploring growth opportunities in alternative markets. At the same time, we aim to build a sustainable structure by maintaining strong communication and long-term partnerships with our business partners. This approach enables us to adapt quickly to changing global conditions and sustain stable growth.