Great Brand is a New York-based brand originally launched online, which soon became a success thanks to its offering of men’s and women’s sneakers with a classic and elegant design aimed at casual consumers. It subsequently became an offline brand, opening a flagship store in Soho, Manhattan, and last year, it ended the fiscal year with a revenue of 13 million dollars.

Today, Great Brand becomes part of the Steve Madden portfolio, which has ambitious projects for the label’s expansion that will make the most not only of Great’s values but also of the by now well-established Steve Madden business model.