‘Easy’ footwear: easy to wear, easy to match, and easy to love. Perfect for wearing from dawn to dusk, with not only jeans, but also with the most elegant outfit. Shone overcomes all boundaries and limits set by categories and styles by proposing youthful and immediately recognisable footwear: for summer 2020, bright colours and forays into neon tones perfectly blend with white in adult collections, while in children’s, we find a few more concessions made for metal and glitter in girls’, with practicality reigning supreme in boys’. Even the concept of comfort present in every model is youthful, matching the technology of well-being with style, thanks to devices like breathable insoles and linings, memory foam inserts or shock-absorbing details. The price? From a retail price of 60 to 80 euros for adults, to children’s footwear which is in the 40 to 60 euro-range.
Behind the brand, which is already making headway on the European market for its distinct style, we find a strong tradition of footwear manufacturing know-how and extensive understanding of the market and current/emerging trends. For many years now, Globalgest Europe has in fact been working in the sector of private labels, conceiving and following the stylistic concept from its headquarters in Milan, while the process of prototyping and producing samples occurs directly in Jinjiang, China, one of the most important productive districts for footwear in the country.
It is exactly this high degree of productive flexibility combined with the constant renewal of the collections that make Shone a brand of reference for the young European market. The brand also captured the attention of buyers during its debut at the Riva del Garda fair this past June.