Today, the company specialised in technical sports footwear exports 85% of its production to markets like the USA (15% of its sales), Europe (45%), and Oceania and Asia. Other areas of interest for the brand are Russia, Poland, and even China, the growth of which is driven by Millennials through the e-commerce channel. The brand’s e-commerce channel – which is already up and running in the USA and China, as well as in Italy by the end of next year – is expected to grow by +10% .