The brand was created by Antonio Panella (the creative mind behind Paul Smith shoes for 12 years) and Henrik Hobik (owner of Selected Brands Nordic, a distribution and licensing company for brands such as Hackett, Paul Smith, Kenzo, Lacoste and UGG) with the aim of combining Scandinavian design with Italian craftsmanship for an exclusive product with a strong identity. Today, Project TWLV presents its first collection of ‘Scandi-luxury’ trainers, shoes designed with special attention to detail, made from the finest Italian materials and distinguished by an iconic design inspired by art, architecture and Scandi-contemporary design. The result is beautiful, sustainable and durable trainers, born to set trends.