The time has also come for the American footwear brand UGG to demonstrate its commitment to the fight against climate change and the protection of the environment. The brand of the Deckers group makes its debut in the new green landscape with the Plant Power Collection which revisits some of the brand's iconic footwear, making them starting from materials of plant origin that allow production without carbon emissions.
In UGG's Plant Power capsule collection, the famous sandals have been re-edited with the use of renewable sugar cane, hevea gum, natural hemp and TENCEL ™ lyocell fibers. All grown in farms certified by the leading organizations in the Forest stewardship council (Fsc) and the Program for the approval of forest certification (Pefc) from responsibly cut trees and these versions have been created with low-emission materials, also offsetting the few emissions of residual CO2. Additionally, the sandals feature a foam sole made with renewable sugar cane, called SugarSole, while the soft, fluffy upper is made using plant-based Tencel Lyocell, which transforms the wood pulp into fibers.
The Plant Power Collection is just the beginning. UGG continuously works to improve its products both for consumers and for the planet, seeking and using innovative materials. Thanks to this debut, UGG is committed to replacing in sandals those materials that were produced through the processing of oil and replacing fur with natural textile fibers. This choice, in addition to consolidating the brand and its awareness, also strategically broadens its target of consumers, who are increasingly attentive to eco-sustainable scenarios and all its derivations. Over the past five years, UGG and its parent company, Deckers Brands, have set and addressed long-term environmental goals in line with those set out in the 2016 Paris climate agreement. "At Ugg, we are committed to doing our part to fight climate change. Our design team was inspired by the label's iconic designs and created new designs made with carbon neutral and plant-based materials, showing that it is possible to responsibly create shoes that represent our DNA. A milestone in our journey towards a more sustainable future "explains Andrea O'Donnell, president of Deckers Brands, in a press release – The Plant Power Collection is just the beginning. We are continually working to make our products better for both consumers and the planet, with the aim of increasing of 35% by 2027 our use of recycled, reused, recycled materials regenerated (plant-based), renewable (bio-based) and certified fibers".