The arrival of 2017 marks the beginning of the complete relaunching of the brand, with the inauguration of its first flagship store and new showroom in Milan, which joins the ranks of the one already present in Paris in the extremely central location of Rue Royale.  The projects of the new showroom and the Milan flagship store have been entrusted to architect Marco Costanzi:  the showroom, which is located in an elegant Milan palace looking out over the prestigious Via Bigli, extends across four separate rooms for a total of 500 square meters.  The store, instead, is located in via Sant’Andrea 17 and represents the beginning of a series of openings that will involve both European and non-European capitals, starting with Paris, London, New York, Tokyo, and Seoul.