The European Outdoor Group (EOG) has revealed the first details of the return of the industry’s flagship international trade show in 2026. Outdoor will take place from 17-18 May in Riva del Garda, in Italy, and will form part of a new initiative called European Outdoor Week, which will also incorporate the Outdoor Impact Summit, an EOG Assembly, outdoor awards ceremony and networking event, and a festival style activation for trade and consumer visitors.
The association has worked on plans for next year in extensive which will lead Outdoor to align with the regional show Outdoor and Running Business Days (ORBD), sharing infrastructure and cooperating on marketing. Outdoor 2026 will be the centrepiece of the new European Outdoor Week, which will run from 15-20 May, all in Riva del Garda. Following the success of the inaugural Outdoor Impact Summit, the second staging of the event will be from 15-16 May, and will conclude with the EOG Assembly, a refreshed Outdoor Awards ceremony, and a networking dinner. Outdoor will take place alongside Outdoor and Running Business Days from 17-18 May, and the week will finish with a new outdoor festival concept, providing trade and consumer visitors with an opportunity to test equipment during a range of activities involving key participating brands and leading outdoor athletes.
Bringing a family of high profile outdoor trade focused events together in one place and at the same time will allow partners to put a high profile focus on the sector, that reaches beyond the core industry to include the related sectors as well.
“Each event during the week has to be compelling in its own right and we have created a line-up that we believe delivers that, but we’ve gone further – said Christian Schneidermeier, EOG director. Our new family of events will complement and support each other and appeal to a much broader audience than they do individually. Not only will European Outdoor Week have a much higher profile and greater reach, it will represent a better value for money proposition than previous trade events for those businesses that choose to get involved”.
