Organised by Assocalzaturifici with the collaboration of ICE Agency and MAECI, #strongtogether@Kiev was held in the spaces of Kiev’s Hyatt Regency Hotel, a historic venue for Shoes from Italy, which saw the participation of around fifty buyers coming from the most important cities in the Ukraine like Kharkiv, Lviv and Odessa. Exhibitors participated in the event with their SS2021 collections, with brands of the calibre of Accademia, Elio's, Giorgio Fabiani, Kelton, Lab Milano, Loriblu, Marina Crezioni, MarinoFabiani, Nila&Nila, Pakerson and Repo, declaring themselves satisfied with the outcome of the event, demonstrating once again the resilience of Italian companies in the difficult context created by the pandemic. Likewise satisfied were the buyers who, despite the net drop in their numbers, still appreciated the value of the initiative.

“The Ukraine event of #strongertogether@Kiev demonstrated how our association supported by institutional bodies that promote Made in Italy manage to maintain a strong position on the main export markets, even in moments of great difficulty like this one,– commented Siro Badon, President of Assocalzaturifici – This is the job of our association of entrepreneurs who do not give up when faced with obstacles, no matter how impossible they might seem. It was and it remains our duty to identify all possible solutions that might help our companies reach their customers. Digital channels aimed at reinforcing relationships with clientele are quite welcome. However, our product and the know-how characterising it, just like our ability to customise in accordance with customer demands, require closer ties with the buyer. My hope is that with this formula, the Ukraine workshop might become the first in a long series that helps penetrate other fundamental markets for our supply chain, from Russia to the United States, from China to Korea, while passing through Japan. Moreover, in this economic context I hope that the institutional world does not leave us on our own and that it supports us with funding and suitable fiscal policies, along with activities of promotion, exports, and participation in international fairs by our companies. The time has now arrived for supporting Made in Italy, the driving force in the economic rebirth of our country in the post-pandemic era”.