With the expertise and experience of the Tamaris brand behind it, NEWD. is entering new territory and will in future adopt an increasingly independent approach that will characterise the product, packaging and communication. The aim is to address an independent target group within the premium entry-level segment, a market with enormous potential and growing demand. Under the motto ‘The wardrobe of a lifetime’, every NEWD. model has the potential to become an all-time favourite. Models that are easy to match and casual, but always with a special touch that makes them capable of completing any wardrobe.