MSGM Kids adds an important product category to complete its boy and girl collections, namely footwear, with the birth of a five-year license signed in June with Andrea Montelpare Spa, a well-known Italian production company with a strong international vocation and a reference leader in the world panorama for children’s footwear. The agreement follows by one month the announcement of the launch of the joint venture with the historic licensee Daddato Spa, leader in the manufacturing sector, evolution of the license agreement signed between the two companies in 2014, which responds to the need and desire to expand the distribution increasingly more at an international level by exploiting mutual expertise.

In doing so MSGM Kids can boast today a complete kid and girl collection in both ready-to-wear and footwear starting from SS2021.

A fashion brand created in 2009 by Massimo Giorgetti in partnership with the Paoloni Group, MSGM has been owned by the private equity fund Style Capital SGR since 2018. Today the brand is present in 600 multi-brand stores around the world, in 39 single-brand stores and in two flagship stores in Milan and London.