Returning as a protagonist on the Russian trade fair calendar is Mos Shoes, the seasonal annual fair that features a careful selection of companies specialised in footwear, bags, accessories, machinery and components. This coming September’s edition is ready to welcome more than 600 exhibitors, representing a complete and diversified offering in terms of price, models, and styles. Moreover, the event reinforces its international scope, with a more active participation by exhibitors coming from Europe, including Germany and Spain in particular, but also from Armenia and Brazil.
In terms of visitors, over the past 20 years, Mos Shoes has reinforced its own promotional programme, developing a wide and complete database of buyers, which today is much to the advantage of exhibitors. This in fact allows the event, which is considered the oldest sector fair in Russia, to fully learn about the needs of its exhibitors, bringing them into contact with a growing number of targeted buyers coming from different parts of the world.
In order to satisfy market trends in the best way possible, Mos Shoes has developed over the years a series of events, which with each new edition, have captured the attention and interest of exhibiting companies and visitors. This year, the business and events programme is even richer and more interactive than ever before, with the intent of involving the event’s public to the maximum extent possible. The meetings dedicated to sector developments and workshops have in fact become so popular that the organisers decided to integrate them into the format of the Show itself. In this way, all interested operators will have the possibility to learn not only about current market trends, but to also discover from where all the new trends are originating, while predicting the reaction of the final consumer.
Last, but not least, the next edition will also present new projects in the “premium” and “design” segments, alongside many other novelties, in the spirit of an event that is not-to-be-missed.
One more innovation that is supposed to be interesting both for exhibitors and visitors is trend are that will be created by famous Russian fashion expert Andrey Abolenkin. Mr. Abolenkin has an extensive experience and great expertise in fashion trends and works closely with premium and lux brands in Russia and abroad.