The leading brand in childrenswear, Monnalisa, has launched its first Consumer App, which will be made available on the Apple Store with the goal of increasing interaction and contacts with the clientele already present on its web and social channels. The App will be connected to the B2C e-commerce platform of the brand and will make a series of interesting functions available like the visualization of collections, photo booth, stickers with the patterns from Monnalisa collections, and soon also the possibility of accessing gaming functions.