The September edition of the Madrid fair will take place in Hall 6 of IFEMA and will be a special event conceived to relaunch the fashion industry after the COVID-19 pandemic. The Show, in fact, will present itself to industry professionals with a new hybrid format, which will include a space dedicated to the physical exhibition of collections, while combining it however with a marketplace aimed at making digital commerce more accessible. “MOMAD will be held with one fundamental goal in mind: supporting the sector in this critical moment, which is so important for the continuation of our industry” – confirms Julia González, Director of the fair. Naturally, work is also being done in terms of safety with protocols and avant-garde technologies that will essentially guarantee a “safe space” in the exhibition complex.