60% of the 44,076 visitors arrived from abroad, up +2% over the slight drop recorded by Italian visitors (-0.55%). The nations with the best performances were China and Hong Kong, while Switzerland recorded a +10% rise in visitors, and traditional markets followed a trend of stability. As predicted on the eve of the event, the markets of Russia (down by -12.85%) and Ukraine (down by -8.68%) were instead characterised by difficulty.
For Siro Badon, President of Assocalzaturifici, it was the first edition of MICAM under his management: “Trade fairs continue to represent a complete tool for sector business and, in light of the results, we are proud of the positive outcome of this edition that confirms MICAM as the most important event worldwide in this sector. Our association – continues Badon – will continue to work for the internationalisation of companies, using all the strategies possible for bringing a quality product together with buyers who are capable of appreciating it, with a special focus in particular on the markets of Russia and Ukraine, which have dropped-off, as already predicted and seen in the data released prior to the fair’s start”.
Creating great interest among visitors were the 2000-plus collections for SS2020 presented by 1,303 exhibitors, with particular interest shown in those that were Made in Italy, as an expression of our territory’s culture, with its high quality and extremely creative content.
For its fiftieth anniversary, MICAM celebrated with the “It’s Shoe Time” exhibition held in the Fashion Square, which traced the history of footwear and costume from the Seventies to today. After having filled industry operators at the fair with wonder, the exhibition’s next stopover will be at MUDEC in Milan from 19 to 22 September.
Always for its anniversary, MICAM decided to give itself a new space entirely dedicated to sporty and outdoor footwear, the Players District, located in Hall 7, which was set up as a genuine stage for street culture and sneakers, with enlivenment provided by a series of events and initiatives that involved a numerous public.
The next edition of MICAM will be held from 16 to 19 February for the presentation of the FW 2020-21 collections.