These are the contents of the promotional ad campaign curated by MM Company with the accounting of Laureri Associates and the contribution of ITA and MAECI.
MICAM in Wonderland is the tale that has been dreamt up to recount the collections of the exhibitors at the fair: a surreal transposition of the iconic story by Lewis Carroll, which sees Alice in a flaming red dress stuck inside a striking world of distorted volumes and perspectives, with elements like bottles that say “Drink me”, cookies that invite her to “Eat me”, and playing cards. Under the spotlight is the shoe, a Mary Jane with double strap, which is a genuine fairy tale accessory.