Sustainability is a theme that is more important than ever before for fashion companies, understood not so much as a desire or point of arrival, but rather as an on-going process that occurs on numerous fronts. With the March 2022 edition, MICAM allows footwear to become a symbol of this development that is respectful of the environment, a moment when creativity, innovative technique, style, and sustainability all merge with one another. It does so with the special exhibition area – MICAM Green Zone -, which hosts in pavilion 7 a series of initiatives that put the theme of production and reduced environmental and social impact in a place of primary importance:

-          VCS (Verified and Certified Steps) the certification guarantee owned by Assocalzaturifici, designed specifically for the footwear industry, which aims to achieve the highest possible standards of sustainability.

-          20 x Green, and its exhibition dedicated to 20 shoes made by exhibiting companies, which provide a ‘sustainability provocation’ for the materials used, production systems, and product lifecycle.

-          ACBC, the Italian Circular Science Company, leader in the sustainable fashion and sportswear market with B Corp certification, proposed its next FW collection and different capsule collections created in collaboration with some of the most famous brands in the industry (including Alexander Smith, GEOX, Malìparmi, Northwave, Pantofola d'Oro 1886, Piquadro, Rewoolution, Save The Duck, and Philippe Model).

-          MICAM X in Live Streaming with the live coverage of the meetings dedicated to the theme, which were held in MICAM X, the Show’s platform for information and training.