The International Footwear Show in Milan ended its 89th edition with a slight drop (-5%) in the number of visitors who, over the four-day event, were able to browse the collections proposed by 1205 exhibitors, of which 628 were Italian. “The contraction we expected was confirmed. – declared Siro Badon, President of MICAM and Assocalzaturifici at the end of the event – We recorded a drop in the number of Asian buyers and a slowdown in British visitors due to transport difficulties – caused, as far as the former are concerned, by the public health emergency and, as regards the latter, by the extreme weather conditions. There was also a slight decrease in German buyers who are going through a difficult economic period. A scenario which is counterbalanced by an increase in buyers from Russia and the CSI area thanks to the support of ICE. We had a number of high-profile buyers and visitors who showed real interest in the innovative products presented by our exhibitors and, in partic
ular, in the high-quality Italian collections”.
Among the advantages of this edition of MICAM, was the synergy undertaken with the other trade fair events that preceded Fashion Week, offering international buyers the opportunity to discover the best of Made in Italy in just 10 days.
Instead, as far as the contents of MICAM are concerned, creating great interest among its public was the debut of the MICAM X area, which recounted the most innovative and technologically advanced products in the sector. Its rich schedule of seminars and fashion parades allowed new trends to be presented to the market, including fashion trends, new materials, sustainability and the future of retail.
Next to the innovative selection of MICAM X were two returns. The first was the Emerging Designer area, which, now in its third edition, hosted the collections of 12 new talents in footwear selected through attentive scouting: the creations of these talented youths were also the protagonists of a fashion show held on Monday 17 February. The second was the Players District: the area dedicated to the world of sports and outdoor shoes returned under the spotlight with performances by freestyle entertainment professionals, who animated its playing field.
Finally, sustainability was a key theme also with the initiatives of The Garden, the green hallway in Hall 4 dedicated to respect for the environment, and the iKids Square, which hosted the Wonder Dolls, limited edition dolls made by the artist Allison Hoffmann, with proceeds going to Onlus Humana People to People Italia for the realisation of educational programmes in primary schools in Malawi.